Augmented reality software introduces a radical solution to augmentation – the way we interact with real-world changes. Augmentation being the key characteristic of the technology has factored significantly to extend its popularity worldwide.
Companies, ad agencies, and advertising industries appreciate the latent potentiality and have maximized it to their campaign's success. You can get to know more about augmented reality via https://hapticmedia.fr/blog/en/augmented-reality-marketing/.
AR companies around the world are involved in developing a host of products to provide quality and effective solutions in the field of augmentation for their clients. For instance, advertising agencies use AR so as to create enriched print media content.
They are used to promote certain brand products to let customers know the features of their brand. This means such technology is used because of their excellence in the outcome of visuals.
They are backed by sheer visualization technique that is either in 2D or 3D so that the users go through an indescribable visual pleasure. You may have perceived the visual excellence presented by AR in many campaigns.
Defining Augmented reality:
Augmented reality or AR overlays computer-generated graphics on top of real-world scenes (source object) so that it could be presented in an augmented version. The word 'augmentation' denotes an object whose reality is enriched or enhanced in such a way that the whole point of its reality is changed from its original one.
For instance, if you hold on to your phone's camera in the direction of a building, soon you will have the virtual image of the object accompanied by graphic information overlaying on top of it. Thus, the virtually changed object looks more educative because of the overlaying textual information defining the reality of the object.